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Guide to Coming up with a Content Marketing Strategy

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A content strategy is a strategy that takes your business to the next level by using content as the primary means of achieving those goals. For example, your towing service business might include brand awareness as a way of driving more revenue. To achieve that goal, you might need to implement a content strategy that is purely focused on SEO to increase the visibility of your website on search engine results pages.

New business owners might assume a content strategy is a very important element. However, when starting out, it might now always be the case. When looking forward to coming up with a content strategy, here are some important questions you must be able to answer.

Who will be reading your content?

You must clearly define who will be the target audience for your content. How many audiences are you creating content for? Just like your business might have more than one type of customer, your content strategy can cater to more than one type of reader as well. With the use of different content types, it will help you in delivering different content for each type of audience you have in your mind.

What problems will you be solving

You must figure out the type of problems you will be solving for your audience. Ideally, your products or services will aim at solving a problem you know your audience is facing. Your content will aim at coaching and educating your audience and will be the starting point to have issues solved. A sound content strategy is one that supports both sides of the product.

What makes you unique

You must clearly define what makes you unique. Your competitors will likely have a product or service that is similar to yours. This means your potential customers will need to know what makes yours better, or at the very least, different. This is the point content comes in. To prove to your prospects that you are worth buying for, you must prove why you are worth listening to.

When you want to create a content marketing strategy, there are a couple of steps you must follow.  You need to start by defining your goal. What is the aim of developing a content marketing plan? Why do you want to produce content and create a content marketing plan? It is important to have a clear knowledge of your goals before you can begin any planning. That way, you will have an easier time determining what is best for your strategy.

You will then be required to go ahead and perform the necessary research. To develop a successful plan, you need to have a clear definition of the audience you want to target. This can be especially very true for those who are starting out new marketing campaigns. If you are an experienced marketer, your target might have changed. You might decide to target a new group or even expand the current one you have. Additionally, run a content audit to determine your strengths and the areas you are producing amazing content.

How to Build Content Marketing Team for Your Startup

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Startups interested in any business such as carpet cleaning which wants to build a powerful content marketing strategy must first work at building a powerful content marketing team within their marketing department. Startups in most cases find themselves lagging on matters of finance because there is a lot to be achieved within a limited time and resources. Those who choose to up their game on matters of content marketing stand to benefit a lot by covering the funding deficits they might have.

If you are looking to hire some people to help you with your content marketing, here is who to hire.

Seasoned Writer

It is important to work with someone who can write rather than someone who just knows about marketing. Good writing is a skill that is normally developed over time. You need to hire a writer and teach them on matters of technology and marketing, rather than hiring a marketer and teaching them how to write. It can take a lot of years and resources to turn a marketer to become a writer. Once you have got a team of seasoned writers, you need to convert one of them to become the managing editor, who oversees everything that your writers do.

Social Manager

Since the content you produce will be published online, you must ensure your social channels are up and running. This calls for the need to have a social manager someone who easily communicates with others and can keep your community engaged. They will be responsible for sharing information, engaging your audience, and keeping the community queries answered. They will be tasked with the responsibility of actively managing all communities within their reach.

Data Scientist

You will need to have someone obsessed with numbers. You need to have someone who knows how to conduct effective studies, surveys and can collect vital data to be analyzed, and have findings used to draw vital conclusions and decisions about a business. You need to find someone who can look for trends within your industry, and come up with crucial data to be used in making important decisions to give you an edge over the competition.

Getting good people to fill in your tasks can be a tall task. However, there are a couple of strategies and sources you can refer to when you want to find people to be on your team. You can recruit from LinkedIn, job boards, social media, and even at events. Once you get a promising person who can deliver value, take them through vital training to ensure they can deliver tasks according to your expectations.

Once you have set up your team and they are producing the much-needed content, the next step is to optimize your website for search. Your prospects and customers will all be online, and the purchasing decisions they will make will mostly be influenced by the search results they get on Google and other search engines after making an online search on the products they are interested in. Ensure that you have a comprehensive SEO strategy that can help in delivering your content, products, and services in front of the customer.

How to Measure Customer Satisfaction in Simple Steps

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Any unsatisfied customer will cost your business some money. Studies have shown that 80 percent of customers will switch brands after just one poor service experience. Measuring customer satisfaction doesn’t have to be expensive or complicated. Businesses that offer towing services in Cape Coral use different tactics to measure customer satisfaction in a bid to enhance customer service. If you have a customer success strategy, it is fairly simple to incorporate customer satisfaction measurement in your strategy.

No matter how you decide to go about it, measuring customer satisfaction boils down to gathering customer feedback, mostly through surveys and customer data. Here are important steps you can roll out to measure customer satisfaction.

Net Promoter Score

Net promoter score, abbreviated as NPS, is a popular customer satisfaction survey that is used in gathering qualitative and quantitative customer data. For it to work effectively, you will need to make use of software created for NPS, to collect the right type of data.

Live chat transcripts

Live chat transcripts will offer you similar benefits to surveys and NPS. However, instead of asking customers to directly participate, all you need to do is to analyze previous chat records by the live chat software you decide to use. Customers will normally offer you a lot of direct and indirect feedback from the conversation you have with them.

Social Media

Mentions from social media will represent how customers perceive your brand. Whenever you release a new campaign, your followers will get an immediate opportunity to upload public feedback. The comments from your customers are unique because they are focused on the messaging for your brand, which can be tough to ask during a follow-up survey, or even a live chat transcript. You can also make full use of social media as a tool for collecting data. Whatever you analyze on social media, you can use the responses you get to draw vital conclusions about your business.

Marketing Emails

Email offers an excellent channel for engaging and collecting feedback. Subscribers to your newsletter have already demonstrated a clear interest in your brand. Use can use that to your advantage by adding a link to one of your surveys in a weekly newsletter. Additionally, you can embed the survey directly into the email and collect vital feedback.

Short Message Service

The use of SMS or texting offers an efficient way of gathering feedback. It is a relatively cheap way to send messages in bulk and allows you to put a survey in the palm of your customers’ hands. In case you are looking for a free alternative, you can make use of a popular messaging app such as Facebook and WhatsApp.

You can also use other methods such as analyzing churn rate and use of follow up surveys. There will be a percentage of some customers who will leave your business without leaving a review or providing feedback. Take a look at the churn rate. Additionally, the use of follow up surveys would also be effective in capturing customers’ immediate reaction after interacting with your brand.

How to create a strategy to retain existing clients

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You have probably had it many times that it’s cheaper to stick and retain current customers as compared to acquiring new ones. For example, take a look at Towing services in Panama, and see how it has been easier to get consistent sales from existing customers with less marketing dollars spend than getting new ones. For businesses to continue registering consistent sales, they need to have a feasible customer retention program in place.

Customer retention refers to all list of collective efforts and activities used by businesses to increase the number of repeat customers and increase the profitability of each customer. A working customer retention program will help you get a lot of value from your existing customers. You will get sales from your clients if you offer superior customer experience and continue delivering value through your products and services.

Here are some practical retention strategies your business can use today.

Create peaks in customer experience

There is a couple of cost-effective initiatives that go a long way towards delighting your customers and building loyalty. You need to find ways to improve customer relationships and reward your customers in a way they were not expecting. Provide some unexpected displays of appreciation as they go a long way towards improving customer experience.

Test email strategies

You need to consistently test your email strategies. Make use of data you already have about your customers and tailor your content with product recommendations in your email marketing campaign. Be sure to be consistently testing to see what works and what doesn’t. On your mails, write subject lines that elicit the most opens and keep track of interactions.

Have a loyalty program

You need to have a loyalty program and tailor it under your business goals. The best loyalty programs should consist of actions that matter most to your brand. If you are looking for engagements, you can have efforts and actions that are based on social shares, referral programs, and writing reviews.

Be where your customers are

Customer behavior continues to change every day. Customers are now dictating where brands should be and how they should engage with them. It is upon businesses to provide a consistent and seamless experience across all channels they feature. Brands need to put a lot of effort in providing a seamless customer experience as well.

Be passionate

Brands need to be passionate and remain engaged. You need to provide true care to your clients. In this digital world, businesses should do due diligence to constantly learn about new technologies and implement them in the best possible way to offer more value to customers. Be responsive to the needs of customers and be proactive in bringing ideas to the table. Gather all customer feedback and deliver to customer expectations at all times.

Brands should also aspire to offer time-limited promotions. Ensure your visitors can complete their purchase within a given time frame for the discount to apply. Time-sensitive promotions have shown to boost conversions and bring a lot of customer engagements.

Sure Ways to Burn Fat Faster

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burn fatWe are constantly looking for ways to improve our overall health and slim down. Burning excess fat in the body can be very challenging. In addition to dieting and exercising, there are various aspects that contribute to weight and fat loss. Any form of physical activity burns fat, be it working on a construction site, working at, working out in the gym among others. The good news is that there are plenty of simple steps you can take to increase your chances of burning fat quickly and easily.


Start strength training

Strength training is a type of exercise that involves you contracting your muscles against some form of resistance. This type of training builds mass and increases strength. Most of the common forms of strength training involve lifting weights to gain muscles with time. Research shows that strength training has a lot of benefits in terms of burning fat. This form of training is particularly important in reducing visceral fat. When you combine strength training with aerobic exercises, you set your body in a very good form to reduce its body fat, especially abdominal one.


Take a high protein diet

By including a high and protein-rich diet in your meals, you stand a high chance to reduce your appetite and burn more fat. Studies have shown that eating more protein-rich meals is associated with a lower risk of accumulating belly bet. High protein foods also help in preserving muscle mass as well as metabolism during a weight loss process. When you increase your protein uptake, you increase feelings of fullness as well as decreasing appetite. This helps in reducing the number of calories you take every day.


Have more sleep

sleepGoing to bed early and setting your alarm clock to wake you up after you have had at least 7 to 8 hours of sleep may be key to achieving a maximum fat loss. There are lots of studies that have shown the correlation between sleep and weight loss. If you sleep five or fewer hours per day for an extended time, you set yourself vulnerable to amassing unnecessary weight. Getting at least seven hours of quality sleep increases your likelihood of being healthier, losing weight and staying energetic.


Eat more healthy fats

When you increase your uptake of healthy fats, you set yourself high to losing weight and maintaining a feeling of fullness. Fats take some time to get digested, so this means you should include fats such as olive, avocado, and nuts as these are associated with a lower risk of gaining weight. Unhealthy fats such as trans-fat are very harmful to the body and lead to fat gain. However, you should note that healthy fats are also high in calories so you should limit their intake.


Cut down on refined carbs

You should decrease your intake of refined carbs. During their processing, refined grains are stripped off their bram and gem, resulting in a refined product that is very low on fiber and nutrients. Refined carbs also have a high glycemic index which leads to spiking your craving for sugar, leads to increased hunger.




How Exercises Help to Keep You in Shape

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fitnessExercise and other types of physical activities are good for everyone. We always find ourselves in unhealthy situations mostly because of our lifestyles. Many people spend long hours seated with very minimal time spent on exercises, and this affects their health. Unless you are working in the fields, or have jobs such as welding, fitness training, towing with Fairfax Tow Truck, athlete, among others, you are relatively safe because of the nature of your work. The most affected are those whose quality of their work involves sitting for long hours, such as bankers, work at home persons among others. They lack actual contact hours with physical exercises, and this may affect their health in the long run.

Regular exercise is perfect for your body and can help in keeping you healthy. Other activities such as cardio exercises help in keeping your heart in shape by strengthening it and lowering your blood pressure. Here are essential benefits exercises have on your body and brain.


Feeling Happier

Exercises are well known to improve your daily mood and decrease the feeling of anxiety, depression, and stress. Exercising produces changes in parts of your brain that regulates the levels of stress and anxiety in your body with the increase in brain sensitivity relieving feelings of depression. Exercises have also shown to reduce symptoms on those suffering from anxiety by helping them to be more aware of their mental state and removing distractions such as fears. The good news is that it doesn’t matter the intensity of your workout, but what makes the difference is consistency.


Helps with Weight Loss

A sure way to gain weight is subjecting your body too long periods of inactivity. To understand the relationship between exercise and weight gain, it is essential to know how your body works. The human body spends energy in three fundamental ways; exercising, digesting food and maintaining body functions such as breathing and heartbeat. Although dieting and reducing the calorie intake may help with your metabolism which can delay weight loss, regular exercise is well known to increase your metabolic rate leading to reduced weight.

Good for Muscles and Bones

Exercises play a very vital role in building and maintaining the strength of your bones and muscles. Physical activities such as weight lifting can help a lot in stimulating muscle building. Exercises help in releasing hormones that promote the ability of your body to absorb amino acids, and this helps in muscle growth. Activities also help in building bone density at your young age thus assisting in preventing the development of osteoporosis at the later stages of your life.

Reduces Risk of Chronic Diseases

Lack of physical activity and regular exercises is one of the leading causes of chronic diseases. Regular workouts have shown to improve your cardiovascular fitness, insulin sensitivity, body composition as well as decreasing fat blood levels as well as blood pressure. Lack of exercise can lead to increased belly fat which increases the chances of type 2 diabetes and heart diseases. To stay fit, healthy and in shape, you have to improve physical fitness in your life.

Side Effects of Eating Excess Carbohydrates

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CarbsHow many times have you heard about low carb or no carb diet? There is a reason for these names to be given to a particular type of carb diets. Carbs are not bad foods. Our body needs them for proper function and fuel. They provide the body with 40 to 60 percent of our daily calorie requirements. They boost the mood and reduce bad cholesterol.  However, at what point do carbs become bad? What happens to the body in the event of excessive carbs intake?

Carbs provide the body with the energy that is required to carry out various bodily functions. Though carbs are good, not all of them are useful to the body. Not all of them have good nutrients. If you take more carbs than your body needs, here are the consequences.


Weight Gain

Carbs are a concentrated source of calories with a serving of 4 calories per gram. A large serving of diets heavy in carbs such as pasta, rice, and bread contains hundreds of calories. In some cases, it can even be thousands. If you have a habit of eating carbs, the excess calories you add to the body form the leading causes of weight gain.  If you are taking sugars and refined carbs such as white flour, the effect is more pronounced.


Type 2 Diabetes

If you take too many carbs, especially those that are richly high in glycemic, you risk yourself a couple of disorders, notable being type 2 diabetes. When you take high volumes of carbs, the levels of your blood sugar increase. This causes the pancreas to release insulin by converting glucose into a storage compound in the liver. The release of insulin by pancreas helps to lower the sugar levels. However, it gets to a time when your pancreas can get generate enough insulin, leading to an increase of getting type 2 diabetes menace.


Dental Caries

Dental cariesDental caries are cavities that are formed as a result of the destruction of hard tissues in the teeth. In the most common names, they are called cavities. These cavities come as a result of teeth decay.  The form when bacteria found on your teeth metabolizes carbohydrates. After metabolism takes place, it leaves behind an acid that sits on your teeth and starts to destroy the hard shell known as enamel slowly. This process occurs gradually just the way rain chips and washes away a statue with time. Dental caries are associated with the excessive consumption of refined carbs and added sugar.



Thickened Arteries

In most cases, foods that are high in carbs are also high in fat, be it healthy or unhealthy. If this fat is taken in higher proportions, it causes the walls of your arteries to thicken up. This creates a constricted flow of blood through the arteries. If blood doesn’t freely flow through the arteries, you risk yourself chances of heart attack and stroke. Taking processed carbs also risks your body to effects of other chronic diseases.  Carbs are also known to cause hunger spikes leading to sugar cravings and overeating.

Best Weight-Loss Friendly Foods

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leafy greensDifferent foods are subjected to different metabolic pathways in our body system. If you want to lower the fat content in your body and have a flat tummy, then you have to eat healthy, a low-calorie diet with lots of exercises. To lose weight, it doesn’t mean you have to exercise to death. Real results are achieved through a proper weight management program which involves following a strict eating pattern.

To have a lean body of your desires, you have to get rid of all junk foods and start eating clean. The best bet you can make is to make all your meals. If you are in a position to afford a garden, the better. Here are some of the best foods if you are looking forward to losing weight.


Leafy Greens

There are many options when it comes to leafy greens. From kale, spinach, collards among others. Leafy greens are a perfect fit for those looking to lose weight.  These greens are filled with a lot of fiber and are low in carbs and calories. They are also high in calcium, a vital ingredient in the weight loss program. Leafy greens are also full of other vitamins and minerals.



When it comes to losing weight, salmon is high on our list. It is a very healthy fish that has low-calorie content and high protein values. You do not need to eat a lot of it to feel full. It has a lot of healthy fats such as Omega 3 fatty acids which helps in fueling weight loss.


Beans and legumes come third in our list. Though they may not be among the people’s favorite foods, they should never be ignored. Best in the beans category include; lentils, kidney beans, and black beans. Beans are high in fiber and proteins making very important when it comes to weight loss.



When it comes to eggs, there are a lot of controversies out there. Let us put the records straight. Eggs may be high in cholesterol, but that happens if you take the yoke. This means that even if you take the yoke, it doesn’t have a significant impact on the blood cholesterol levels. Bodybuilders and professional athletes love eggs because of the benefits they have on the body. They are high in proteins and contain a lot of healthy fats. They also have a high amount of calories.


Best Healthiest Meat to Take

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fishIt is pretty tough to be a meat lover in this century. It becomes even harder to decide on the type of meat to consume. Studies continue to advise us of how we should eliminate red meat in our meals, and eat less red meat altogether. When you choose lean meat over fatty ones, you will be saving yourself extra fat and calories. Instead, you will be filling yourself with useful proteins and nutrients.

While it is true that diet rich in fruits and veggies have numerous benefits to our bodies, we can’t rely on this type of food every time. There are always ways to enjoy neat without having it be harmful to ourselves. That said, let us look at ways we can choose the healthiest meat for ourselves.


Fish and Shellfish

It should come to no surprise whatsoever that fish is on top of our list. Fish is full of heart-healthy substances such as omega 3’s that have a lot of benefits for our bodies. If you are looking for a healthy meal, then fish should be your first option. There are different types of fish to choose from, including tuna, tilapia, salmon among others. All these fish have excellent health benefits for our bodies.



The chicken comes second to our list. It is one of the easiest meat you can find, or even raise by yourself. If you choose the right bird and breed, then you can raise a chicken from your backyard. However, when taking chicken, not that it will have more benefits to your body if you take it without skin, which is laden with fat. Additionally, look for better and healthier ways of preparing chicken such as baking over frying.


Turkey is another beef type on our list. Its meat offers a lot of benefits to our bodies. Turkey has white and dark meat, but it will have better benefits for your body if you exclude the skin that is way fatty. Turkey is also another meat option that is pretty easy to raise. If you need to have a healthy meat option in your backyard, you should consider turkey.

Apart from these meat options, you may choose other meatless protein sources. These options include beans, lentils, low-fat dairy products, tofu, nuts, eggs, sweet potatoes among others. Nuts are an excellent source of proteins. Low fat and non-fat dairy products also provide an excellent alternative to protein sources. Whichever diary product you choose, know it is an excellent source of protein.